Business advice - General

Strategy means: making choices with regard to what you do and do not wish to do, wanting to be different. (Michael E. Porter)

Guiver Freeman supports and assists enterprises and business leaderships from different sectors in the wording and achievement of their business targets. It is important to know that Guiver Freeman is familiar with the client’s world. We have worked in similar organizations, often as Managing Director, as Director of Production, or Marketing, or Human Resources.

Whether it is because of developments in the market or in the results, growth or downsizing, innovation or an exit strategy, a merger or an acquisition, most enterprises will get to a point where the vision and the mission statement, but especially the company purpose and targets need to be reviewed and translated into a new strategy. The strategy must be translated into policies. But very often the inch-thick policies are written and then disappear into a bottom desk drawer while in practice absolutely nothing changes in the company. That was not the intention!

We help the management to translate their vision into a fitting strategy, to put it on paper and then to communicate it with the employees in a way that everybody understands. We add our knowledge of business processes, internal communications and human talent to this process, together with a good sense of reality and decisiveness. This combination ensures that the new strategy and policies get organisationwide commitment. Thus the often necessary complex and strategic changes that may arise from a new course will be actually and enthusiastically implemented by the employees.

Of course our advice may also be related to more specific topics. Margriet Guiver-Freeman is very experienced in strategy, policies, organisation design and business planning – also in large and international organisations. Besides, she is accredited by the Institute for Independent Business as a general business adviser for small and medium-sized independent companies. Any more specialized knowledge and skills are available through her networks.